Bright Blue Wine is Coming to the States
Last summer, Spanish company Gik introduced the world to a brand new wine product with a very distinguished hue: bright blue.
Created by a six-person team in their early 20s, this “sweeter and easier to drink” cobalt-colored wine is dramatically different from anything on the market. It’s made from a blend of red and white grapes from vineyards across Spain and France, and mixed with two organic pigments to give it a unique, almost neon, color. The taste? They claim it tastes like a sweet and fresh white wine, without any added sugars.
The initial media frenzy in 2016 resulted in 30,000 pre-orders in the US alone, the New York Times reports, but the boundary-pushing blue wine never shipped to the States due to a Spanish government regulation hold up. After some tweaks, Gik announced that it’s finally hitting shelves Stateside next month. They plan to roll out in Miami, Boston, and Texas first, and launch in additional markets soon after.
Gik encourages sipping the 11.5% alcohol wine on its own, pairing it with food, and using it as an ingredient for colorful cocktails. While wine purists may resist the brand’s unconventional process, this blue-hued beverage may be the start of a wine revolution. And we’re sure to see plenty of the eye-catching—and extremely photogenic—wine all over social soon. Drinking outside the box: wine not!?
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