Chocolate's hautest hue

Chocolate's hautest hue

Dark, milk, and white: the three types of chocolate recognized the world over. But all that is about to change. A Swiss chocolate maker is introducing a fourth variety to the cocoa lineup and its name is Ruby.

The rose-hued product—called “Ruby chocolate”—is the first chocolate to be introduced in a new, natural color since white chocolate debuted more than 80 years ago, as Bloomberg reports.

 

Ruby Chocolate_photo credit: BARRY CALLEBAUT

 

Hailing from Barry Callebaut, the world’s largest cocoa producer headquartered in Zürich, Switzerland, this new breed of blushing pink chocolate is made from ruby cocoa beans, which grow in Ecuador, Brazil, and West Africa’s Ivory Coast. The final product “offers a totally new taste experience, which is not bitter, milky, or sweet, but a tension between berry-fruitiness and luscious smoothness,” according to a press release.

 

The debut of Ruby chocolate in Shanghai_photo credit: Barry Callebaut

 

The alluring, pretty-in-pink chocolate was revealed at an exclusive event in Shanghai, China, yesterday—and it drew plenty of attention. “It’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate,” the company’s CEO, Antoine de Saint-Affrique, told Bloomberg.

PINK CHOCOLATE! Besides being beautiful to look at, Ruby’s description sounds downright divine (but we’ve never actually met a chocolate we didn’t like). No word yet as to when Ruby will be available to consumers, but you can say we’ll be tickled pink to try it soon.

 

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