Starbucks Opens First US Location of High-End Italian Bakery
The latest innovation from Starbucks (surprisingly) isn’t another kooky, candy-colored Frappuccino or some other type of Insta-bait. The coffee giant is getting into the high-end bakery business.
More than a year after investing in gourmet Italian bakery Princi, the ’Bucks has finally opened its first location—inside the company’s flagship Reserve Roastery and Tasting Room in Seattle.
The Milan-based café from acclaimed artisan baker Rocco Princi boasts the motto “hot bread all day,” and features a selection of freshly made focaccia and daily specialty loaves. But Princi’s menu doesn’t stop there—we’re talking baked eggs in spicy sugo and steel-cut oats with Italian jam for breakfast, and inspired salads, seasonal pizzas, and roasted veggies for lunch.
Of course Starbucks coffee (including some reserve, small-batch, and specialty roasts) will be on offer. Princi also serves beer, wine, and cocktails, as well as freshly baked cookies, tarts, and classic Italian tiramisu starting at 2pm.
And the baking magic happens in plain view, as bakers create everything right in front of the customers, which is a first for Starbucks.
Now that Seattle is officially open, Starbucks plans to launch Princi bakeries in all future Roastery locations including Chicago, London, Milan, New York, Shanghai, and Tokyo.
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